Monday, August 5, 2013

Report #1 - Television Network being Anti-Elderly

Just heard on "The View" that one of the networks cancelled the show "Harry's Law" with Kathy Bates, because its viewership was too old. The show was getting (I think they said) some 11 million viewers, but those 11 million viewers were not in the advertisers' preferred market - that being 18-49 year olds.
(that's all I have for now, more research on this to come)

I have done more research. It was NBC that cancelled the show, back in May 2012. Harry's Law was NBC's 2nd most-watched drama (according to deadline.com ), and according to Kathy Bates got anywhere from 8-11 million viewers weekly. And yes, according to David Hinkley of the NY Daily News, the show was cancelled because of older viewership. According to Mr. Hinkley, NBC just did what the other networks do - aim for the younger viewers. NBC also cancelled "Smash" its #1 rated drama.

They were talking about it on "The View" today, because over the weekend Kathy Bates bashed NBC saying "they treated us like s--t!"

Feel free to share your thoughts on this. (Man, could I ever editorialize on this! Maybe I will.)



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